Lesson 2 / 7 in Sales & Monetization
Start India's Coupang Partners 'EarnKaro' App with Zero Investment — A 5-Step Strategy to Earn 300 USD Monthly
TL;DR
A step-by-step breakdown of the EarnKaro app's practical monetization process — share Flipkart and Amazon product links from your smartphone and earn up to 18% commission.
Start India's Coupang Partners 'EarnKaro' App with Zero Investment — A 5-Step Strategy to Earn 300 USD Monthly
One-Line Summary
A step-by-step breakdown of the EarnKaro app's practical monetization process — share Flipkart and Amazon product links from your smartphone and earn up to 18% commission.
Key Numbers & Data
| Metric | Value | Context |
|---|---|---|
| EarnKaro total users | 20 million+ | India's largest affiliate marketing platform |
| Partner brands | 200+ | Covers major Indian e-commerce: Flipkart, Amazon, Myntra, Ajio, etc. |
| Average monthly earnings (active users) | Approximately 100-340 USD | Proportional to effort and traffic |
| Commission rate | Up to 18% | Some brands like Mama Earth; typically 5-10% |
| Minimum withdrawal | 10 rupees (approximately 0.12 USD) | Industry lowest level, virtually no entry barrier |
| Global affiliate market size | Over 20 billion USD | As of 2026, growing at 15.2% CAGR |
| Play Store downloads | 1 million+ | Rating 3.4, steady downloads in the Indian market |
Background: Why This Matters
Affiliate marketing is one of the fastest-growing online revenue models worldwide. As of 2026, the global market has surpassed 20 billion USD, and India in particular is showing the fastest growth in the Asia-Pacific region with mobile commerce penetration exceeding 80%. India's affiliate marketing spend accounts for 10-12% of digital marketing budgets, estimated at approximately 420 million USD as of 2025.
EarnKaro was founded in 2019 as India's largest affiliate platform in this landscape. Its structure is similar to Korea's 'Coupang Partners,' but the difference is that instead of a single shopping mall, it covers over 200 brands in one app. Covering major Indian e-commerce platforms including Flipkart, Amazon, Myntra, Ajio, and Mama Earth, you can generate affiliate links across diverse product categories from a single app. Currently boasting over 20 million registered users, cumulative payouts have exceeded 2 billion rupees (approximately 24 million USD).
Interestingly, the platform's founders come from financial elite backgrounds. Co-founder Swati Bhargava is a former Goldman Sachs investment banker, and Rohan Bhargava managed a billion-dollar portfolio as a hedge fund manager. Having major investors like the late Ratan Tata, Kalaari Capital, and Korea Investment Partners backing the platform adds to its credibility.
Key Insights
1. Earning Commission from a Single Link — The Core Principle of Affiliate Marketing
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The core of affiliate marketing is simple. Convert product links from major e-commerce platforms like Amazon and Flipkart into your own tracking links, and when someone makes a purchase through that link, you earn a commission.
EarnKaro is an intermediary platform that extremely simplifies this process. Instead of signing up individually for each affiliate program on Amazon or Flipkart, EarnKaro alone lets you generate links for over 200 brands at once. The entry barrier drops dramatically.
However, there's an important point to make clear. Affiliate marketing is absolutely not a "install the app and money flows in" structure. You need channels to effectively distribute links (social media, blogs, messenger groups, etc.), and a strategy to get people to actually click and follow through to purchase is essential.
"You need to put in effort and invest time. You have to work strategically."
How to apply: Understand the basic structure of affiliate marketing (product selection, link generation, distribution, purchase conversion, commission) and choose 1-2 product categories to focus on.
Mentioned tools:
- EarnKaro - Affiliate link generation and commission management platform
- Pinterest - Used as an affiliate link distribution channel
2. Setup Done in 3 Minutes — From App Installation to Dashboard Entry
The EarnKaro app setup is surprisingly simple. Search for 'EarnKaro' on the Play Store and you'll find the app subtitled 'affiliate marketing.' Over 1 million downloads with a rating of 3.4 — the rating isn't high, but this is largely due to unmet income expectations rather than feature complaints in the Indian app market.
After installation, there are two signup methods. One-click signup with a Gmail account, or signup with an email + phone number combination. Enter your phone number, receive an OTP (one-time password), input it, and you're done.
After signup, there's an onboarding process to select your occupation/interests. Choose from options like student, affiliate marketer, homemaker, etc., and the dashboard opens. The dashboard shows your current earnings (My Earning), payment history, and partner brand list at a glance. New signups receive a welcome bonus of 30 rupees (approximately 0.36 USD).
"Creating affiliate links costs nothing. It's completely free."
How to apply: Install the EarnKaro app and create an account. 3 minutes is all you need from signup to dashboard entry.
Mentioned tools:
- Google Play Store - EarnKaro app installation
3. Up to 18% Commission by Brand — Where You Sell Determines Your Revenue
EarnKaro's core competitive advantage is managing over 200 partner brands on a single platform. Amazon, Flipkart, Ajio, Myntra, Mama Earth, JioMart — nearly all the shopping platforms Indians use most are included.
What's crucial here is that commission rates vary significantly by brand. Amazon offers about 8-10%, Flipkart's linked commissions increase during 80% discount promotions, and D2C (Direct-to-Consumer) brands like Mama Earth offer commissions up to 18%. Fashion and beauty categories generally offer higher commission rates than electronics.
With the same effort, products with 8% vs 18% commission rates mean revenue differs by more than double. That's why "which brand's which product to sell" is the key strategy, not just "what to sell."
"There's Mama Earth too. Many people use Mama Earth products. I can see 18% profit here."
How to apply: Open the 'Our Partners' section in the EarnKaro app and list the top 3-5 brands with the highest commission rates.
Mentioned tools:
- Flipkart Affiliate - Flipkart's own affiliate program
- Amazon Associates India - Amazon India affiliate program
4. Profit Link Created in 30 Seconds — Learning Link Generation with Flipkart Products
The actual process of creating an affiliate link is truly simple. Let's walk through the entire process using Flipkart shoes as an example.
Step 1: Product Selection and Image Capture Choose a product you want to sell on the Flipkart app. The key is not to pick just any product. It should be a product with good value for money that buyers will actually be satisfied with. Returns cancel your commission.
Step 2: Copy Product Link On the Flipkart app, tap the 'Share' button at the top of the product page and select 'Copy Link.'
Step 3: Convert to Affiliate Link on EarnKaro Open the EarnKaro app and tap the 'Make Link' button at the bottom. A URL input field appears. Paste the Flipkart link you copied and tap 'Profit Link' — within 10-20 seconds, your affiliate link is generated.
Step 4: Share Copy the generated link and share it on WhatsApp, Telegram, Facebook, Pinterest, etc., along with the product image.
There's one realistic thing you must know. Commissions aren't deposited immediately. Since they're confirmed after delivery completion plus the return period (about 1 week), actual deposit can take 1-2 months.
"Customers are smart. They only buy good products."
"Sending it today doesn't mean money comes in today. It can take 1-2 months."
How to apply: Pick an actual product on Flipkart and generate an EarnKaro affiliate link. Verify that the entire process completes in under 1 minute.
Mentioned tools:
- Flipkart - India's largest e-commerce — affiliate product source
- WhatsApp - Affiliate link distribution channel
- Telegram - Affiliate link distribution channel
5. The Difference Between Those Who Earn 5 Rupees and Quit vs. Those Who Earn 30,000 Rupees Monthly
The reason most people fail at affiliate marketing is 'expectation mismatch.' They install the app, share one link, and when only 4-5 rupees (approximately 0.06 USD) comes in, they immediately give up.
But if you properly understand the structure, you can see it's a scalable business. The key is 'traffic volume.' You need to build a system where hundreds or thousands of people click your links, not just one or two.
The Pinterest strategy is particularly noteworthy. Applying the '80/20 rule' (80% useful content + 20% affiliate content) on Pinterest — where product images are visually powerful — can organically generate traffic. Post 15-25 pins daily, with only 3-5 being affiliate pins.
There's also a reality to know: Indian consumers' trust in online advertising is 52%, lower than the global average of 61%. Affiliate conversion rates are thus about 2% vs the global 4%. To beat these numbers, you must compete with 'trust,' not 'volume.' Personal reviews and honest comparison content are far more effective than simple link distribution.
"You're not looking for money to buy snacks worth 5-10 rupees. If you want to earn money, you have to put in the effort."
"Nothing comes without effort."
How to apply: Choose 1 primary channel for distributing affiliate links. Pick whichever has the most active network among Pinterest, Telegram, and WhatsApp.
Mentioned tools:
- Pinterest - Affiliate distribution platform optimized for visual product marketing
Action Checklist
Do today:
- Install EarnKaro app and create an account (time needed: 3 minutes)
- List top 5 partner brands with highest commission rates
- Pick 1 product on Flipkart and test affiliate link generation
This week:
- Choose 1 affiliate distribution channel (Pinterest/Telegram/WhatsApp)
- Post first 3 affiliate content pieces on that channel
- Create a product screenshot + link combination template
Long-term:
- Select 1 primary category (fashion/beauty/electronics) and build a specialist channel
- Open a Pinterest business account, apply 80/20 content strategy
- Set monthly revenue targets and reverse-calculate required clicks/conversion rates
Reference Links
References
Related Tools
| Tool | Purpose | Price | Link |
|---|---|---|---|
| EarnKaro | India's largest affiliate marketing platform. 200+ brand partners, 20M+ users, 10 rupee minimum withdrawal | Free (commission-based) | Visit |
| Visual search engine and social platform. Direct affiliate link insertion possible | Free (business account free) | Visit | |
| Flipkart Affiliate | Flipkart's own affiliate program. Higher commissions possible with direct signup | Free | Visit |
| Amazon Associates India | Amazon India affiliate. More detailed tracking possible with direct signup | Free | Visit |
Related Resources
- EarnKaro Official Blog — Affiliate Marketing Guide (Article) - In-depth affiliate marketing guide run by EarnKaro
- Pinterest Affiliate Marketing 2026 Guide (Article) - Shopify's Pinterest affiliate strategy guide
- Top 20 Affiliate Programs in India (Article) - Indian affiliate program comparison from EarnKaro blog
Fact-check Sources
- EarnKaro has 1M+ downloads → https://play.google.com/store/apps/details?id=com.earnkaro
- Commission confirmation takes 1-2 months → https://earnkaro.com/blog/earn-money-using-earnkaro/
- Mama Earth commission 18% → https://earnkaro.com/blog/open-secret-affiliate-program/
Questions to Consider
What online product categories do the people around you purchase most frequently? That could be your first affiliate niche.
Do you have your own channel (blog, social media, messenger group) where you can 'naturally' share affiliate links? If not, where could you start?
How much time per day can you invest to create a 300 USD monthly side income? Compare whether affiliate marketing is the best choice relative to that time investment versus other side hustles.
Key Takeaways
- 1Install EarnKaro app and create an account (time needed: 3 minutes)
- 2List top 5 partner brands with highest commission rates
- 3Pick 1 product on Flipkart and test affiliate link generation
- 4Choose 1 affiliate distribution channel (Pinterest/Telegram/WhatsApp)
- 5Post first 3 affiliate content pieces on that channel
- 6Create a product screenshot + link combination template
- 7Select 1 primary category (fashion/beauty/electronics) and build a specialist channel
- 8Open a Pinterest business account, apply 80/20 content strategy
- 9Set monthly revenue targets and reverse-calculate required clicks/conversion rates
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